BreakAway to help implement XFL’s technology initiatives focused on holistic player development
XFL will use BreakAway’s innovative technologies to source and develop talent
In partnership with BreakAway, the XFL will be the first sports league to give athletes full access to their performance data
Watch BreakAway Data in action HERE
NEW YORK, June 16, 2022 /PRNewswire/ — The XFL today announced a partnership with BreakAway Data (“BreakAway”), a high-performance sports company that uses cutting-edge technology and data insights to help athletes and coaches optimize performance, training, recovery and player health. The XFL will utilize BreakAway’s full suite of products and consulting services, including athlete data software (BreakAway Mobile App), player biomechanics assessment (Field Labs), and athlete management system (Stacks), to enhance the XFL’s player development and technology strategy. The XFL will also use BreakAway’s technologies for its upcoming Showcase Series, which will be held in six cities across the United States beginning in June.
BreakAway will serve as an extension of XFL’s enterprise technology team, helping to formulate and build a comprehensive, next-generation player data strategy. This includes an advisory role in evaluating and onboarding new football technology partners that adapt to football operations. As part of this relationship, BreakAway will develop new products powered by player data that empower player development, foster athlete excellence and unlock unique fan engagement experiences.
“BreakAway is an industry leader in sports data, using best-in-class technology to convert intangibles into measurable values and using those insights to improve and enhance the player development cycle from scouting to game time,” he said Russ Brandon, XFL President. “The XFL has always been an innovative league and we continue to invest in the latest technologies to keep improving the game of football. Being able to use player data efficiently and effectively represents a huge opportunity for us. We look forward to working with BreakAway and exploring new ways to enhance our innovation initiatives across our league.”
At this summer’s XFL Showcase Series, BreakAway will organize high-tech, position-specific drills to highlight athletes’ strengths and their ability to pull off real football moves in game-like situations. All prospects participating in the showcases will have their biomechanical data automatically uploaded to the BreakAway mobile app.
“As a league, we’re committed to putting athletes first and guiding them to success both on and off the pitch,” he said Doug Whaley, Senior Vice President, Player Personnel, the XFL. “Athletes should have full access to their data, and with BreakAway’s technology, all XFL players can track their performance and progress in one place.”
Players who create XFL rosters will continuously upload performance data to their BreakAway app, which can log data from any source. Leading up to and throughout the season, XFL teams will organize performance data using BreakAway’s Stacks athlete management system, which connects to the apps and provides players and coaches with a modern engagement, development and communication tool.
“The data we collect for athletes in the BreakAway app is their personal scoreboard to measure progress and get the most out of themselves every day,” said BreakAway Data CEO David Anderson. “The age of owning athlete data is long overdue. It’s fitting that the XFL, a league known for its innovation, now gives players the opportunity to look deep within themselves and understand all about their performance through the lens of data. It’s a new way of doing things, a better way of doing things.”
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The XFL’s ownership group – led by Dany Garcia, Dwayne Johnsonand Gerry Cardinales RedBird Capital Partners—is building a fast-paced global professional soccer league with innovative rules and an enhanced 360-degree gaming experience. The XFL will bring entertainment to world-class football with the goal of advancing football and expanding opportunities for players when it is introduced February 2023.
About BreakAway dates
BreakAway is a high-performance sports company that provides athletes with actionable, cutting-edge data insights through the BreakAway app (connected to Stacks, the company’s coaching portal for teams). BreakAway not only collects biomechanical data from athletes, but also puts all forms of athlete data – from any source – at the heart of development and engagement, empowering players and coaches to optimize performance, health and daily improvements that create a culture of success. BreakAway is used by Power 5 Football programs, NFL MVPs, Super Bowl Champions, NBA All-Stars, Olympic Gold Medalists, Pro and D1 Athletes, Elite 11, Under Armor Next and anyone who wants to be Elite.
For more information visit BreakAwayData.com and keep following us Twitter and Instagram.
XFL Media Contacts
Dan Gagnier / Lindsay Barber
BreakAway media contact