These are the biggest (and smartest) brand partnerships this year

These are the biggest (and smartest) brand partnerships this year

Brand deals have the potential to put more money in celebrities’ pockets than their acting roles, music sales, or even touring. And for a good reason.

Branding enables businesses and public figures to develop deep relationships with audiences who become loyal customers.

Celebrity endorsement isn’t a new practice, but the influencer industry has undoubtedly grown into quite a behemoth over the years. The market has exploded from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it grew to $13.8 billion and is expected to reach a staggering $16.4 billion.

From clothing brands to soft drinks, we’ve discussed the celebrities who have used their massive following to snag some of the biggest (and smartest) endorsements we’ve seen so far this year.

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