In the age of social media, spreading misinformation and rumors has become much easier than ever; and for a sport like NASCAR, where drama is not lacking, it only helps more to mislead or create controversy. One such rumor concerns the governing body’s plans to cancel the $88 million Bud Light deal. The reason for this revolves around the Dylan Mulvaney controversy, but the truth has finally come out.
Transgender activist and influencer Mulvaney gained popularity through TikTok and currently has around 1.8 million followers. Given her following, Bud Light was obviously attempting to run a promotion but became embroiled in a controversy. Now that this controversy is being touted to affect NASCAR and Bud Light’s relationship, we bring you more clarity on the subject.
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After Dylan Mulvaney controversy, is NASCAR really ending its $88 million with Bud Light?
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The controversy began when Dylan Mulvaney was featured in a promotional piece for Bud Light regarding a $15,000 giveaway the company sponsored during March Madness. She also showed off a personalized Bud Light can with a picture of her face on the front.
This prompted a backlash, including calls by some conservatives to boycott Bud Light. Quite a few have responded in the face of a surge in anti-trans legislation. However, from the perspective of Bud Light and its parent company, Anheuser-Busch, it’s a tricky one when it comes to handling the situation.
On the other hand, Anheuser-Busch has been associated with the NASCAR Cup Series as a sports sponsor since the 1970s. Apparently the current deal is an $88 million deal between the two. However, rumors are circulating that the sanctioning body plans to end the deal, citing the Mulvaney controversy.
The reports began when a right-wing parody site, the Dunning-Kruger Times, ran the story. your narrative is “After hiring transgender activist Dylan Mulvaney as a spokesperson and even having his/her face printed on a can of Bud Light, sports institution Nascar has ended its nearly $88 million sponsorship of the frothy drink.
“Bud Light is in trouble over the ‘wake’ move and it’s no secret.” However, these claims are not true as neither NASCAR nor Bud Light have announced anything. In addition, the website has a history of publishing fictional reports, which confirms the truth all the more.
There’s certainly no point in going deep into this stuff. As with any controversy, people will have their own opinions, as did Joe Rogan on this matter.
Joe Rogan gets candid as he comments on the Dylan Mulvaney controversy
As with Joe Rogan’s podcast, he discusses several controversial and interesting topics. It’s no surprise that the Dylan Mulvaney controversy entered one of his most recent episodes.
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While Rogan understood why people are upset about the incident, he certainly had no complaints himself. He said, “I like it when people get angry… But it doesn’t make me angry either. It just makes me go, ‘What?!’ I understand what they are [Bud Light] does though. They try to get people who are popular. They try to get influencers to help them.”
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Harnessing the power of social media influencers is nothing but the way of business these days. However, given today’s resources, it’s also wise to double-check facts and rumors before jumping to conclusions.