For a long time, the online streaming scene was dominated by Amazon’s own streaming platform, Pull out, but recently a new contender has made his debut, taking the scene by storm, Kick. offering a ridiculous revenue sharing, kick may seem very attractive to new developers, but experts believe that they have no long-term chance in the industry.
Recently, the platform’s co-founder, known simply as Eddie on Twitter, appeared in a 1-on-1 interview with YouTuber Big E. He opened up about the platform’s big plans and shared some upbeat outlooks on the company’s current position in the industry . but experts are not very accepting of the claims.
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Experts don’t share the Kick co-founder’s optimism about the platform
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YouTuber and Twitch streamer Big E invited Ed Craven aka Eddie to his online interview show. Ed is co-founder of Kick and its parent company, online casino Stakes. In their conversation, Ed shared some very optimistic statements about the sustainability of their platform and that they are not worried about their future.
While many said that Kick’s 95/5 revenue spill between the creator and the platform was nothing but ridiculous, Ed says it’s entirely possible and they’ve been successful with this business model. Ed went so far as to say: “as a company, we are not concerned about sustainability.”
However, experts are not so optimistic about the sustainability of the platform. As pointed out by former Twitch engineer Cyrus Hall, not only does Kick take 5% of the revenue share from developers, it also does “Subsidizing Twitch by paying to use the Twitch video system through AWS” and it is “no sustainable growth plan.”
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In the end, Cyrus tried to understand Platform’s revenue generation tactics. “If your real goal is to make money by ripping people’s pockets through unregulated gambling, then I don’t think the financial sustainability of your video system is going to be a big deal.” said ex-Twitch engineer Cyrus Hall.
According to Cyrus, Kick’s plan is simple. Their main income comes from their gambling site, Stakes. Kick is nothing more than a stakes advertising platform. It helps them attract young “gamers” to the online casino and uses them to generate real revenue for the business.
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Check out this story: The biggest vapers who left Twitch and switched to YouTube
What do you think of Kick? Do you think it has a chance in the industry? Let us know in the comments below!