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The Queen: The world’s most valuable celebrity brand

Sandeep Goyal


Research conducted by Statista in 2021 had shown that the royal family ranked as the fifth largest “corporate brand” in the world, surpassing Nike, Coca-Cola, Disney and Microsoft. The Queen herself is considered to be far more powerful than Oprah Winfrey – who conducted the infamous and explosive interview with Prince Harry and Meghan Markle – Beyoncé, Kim Kardashian and even Bill Gates. In fact, the Queen’s “personal brand” is said to be 16 times bigger than Beyoncé’s, six times bigger than Kim Kardashian and Bill Gates, three times bigger than Oprah’s and 23 times bigger than the Beckhams! hit that


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First published: Friday 10 June 2022. 23:21 IST

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