By Arun Fernandes Historically, brand ambassadors have been used by brands for promotional purposes to draw attention to the brand and the product that is about to be launched or has already…
Tag: advertising industry
Celebrities endorsed toilet cleaners the most; Akshay Kumar Wins Endorsement Race
In India, the best way to sell a product is to get a celebrity to endorse it. Even toiletries. According to a new report, toilet and floor cleaners were among the…
‘Explicit and clear’: New advertising rules lay out guidelines for celebrity endorsements
Stars may need to think twice before endorsing a brand. On Friday, the Indian government’s Department of Consumer Affairs shared guidelines outlining celebrities’ duty of care when endorsing brands. For…