The Company’s exclusive agreement with Warner Bros. Discovery Global Themed Entertainment brings HBO’s most-watched television series of all time to lottery players
ATLANTA, July 17, 2023 /PRNewswire/ — Scientific Games announces an exclusive new multi-year agreement with Warner Bros. Discovery Global Themed Entertainment to bring the iconic HBO series to market GAME OF THRONES Brand for the first time on digital and retail lottery games. The expanded partnership with Warner Bros. Discovery Global Themed Entertainment includes limited worldwide rights to the epic brand. Scientific Games offers innovative offers GAME OF THRONES Branded player experiences with instant scratch games, fast play games and digital lottery games.
GAME OF THRONES Scientific Games digital and retail game designs are available immediately for US and international lotteries. In fiscal year 2022, licensed branded games developed by Scientific Games for US lotteries represented USD $2.7 billion at retail. The company is known for science-based products and solutions that help maximize lottery beneficiary programs and leverages advanced consumer research techniques to evaluate them GAME OF THRONES through the Power Index, which is a measure of the intensity of a brand’s “likes”. The company is one of the top brands for lottery games today.
Kyle RogersVice President of North American Instant Scientific Games Products, said: “Our global teams are excited to add a strong brand GAME OF THRONES to our portfolio of licensed real estate. GAME OF THRONES is already a proven property in the gaming and social gaming space. There is so much iconography associated with the TV series that it creatively aligns with our omni-channel lottery games. Although it appeals to a younger generation of gamers, multiple generations of viewers watched GAME OF THRONES around the world, so it has the potential to attract its huge fan base and social media followers to the lottery.”
Rogers pointed out that the evidence from science games research supports this positively GAME FROM thrones as a fitting brand for the company’s next blockbuster lottery Linked Games which will be announced soon. The global lottery company offers the largest portfolio of licensed brands in the lottery industry with more than 100 properties for digital games and retail games.
Scientific Games did pioneering work Linked Games winning events in 2007 and has since produced more than 30 major events for the lottery industry. To date, Linked Games have almost generated $4.8 billion in retail and welcomed more than 3,000 winners to unique experiences.
Scientific Games provides retail and digital games, technology, analytics and services to 130 lotteries in 50 countries, including nearly every North American lottery. The Company is the world’s largest instant scratch card provider and a global leader in iLottery solutions, digital lottery games, mobile apps, player retention programs and customer relationship management programs.
GAME OF THRONES and all related characters and elements © & ™ Home Box Office, Inc. (s23)
© 2023 Scientific Games, LLC. All rights reserved.
About scientific games
Scientific Games is a leading provider of lottery gaming, technology, analytics and services to government sponsored lottery programs worldwide. From state-of-the-art backend systems to exciting entertainment experiences to groundbreaking retail and digital solutions, we’re making gaming better every day. Taking game design to the next level, we are pioneers in instant gaming, data analytics and iLottery. Based on trusted partnerships, Scientific Games brings together relentless innovation, performance and unwavering security to responsibly advance the industry. Visit Scientificgames.com for more information.
About Warner Bros. Discovery Global Themed Entertainment
Warner Bros. Discovery Global Themed Entertainment (WBDGTE), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, is a global leader in the creation, development, and licensing of location-based entertainment, live events, exhibits, and theme park experiences based on Warner Bros.’ greatest franchises, stories, and characters.’ Film, TV, Animation & Games Studios, HBO, Discovery, DC, Cartoon Network and more. WBDGTE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks around the world, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour and countless other experiences inspired by The Wizarding World, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS and more. With world-class partners, WBDGTE enables fans around the world to be physically immersed in their favorite brands and franchises.
SOURCE Scientific Games, LLC