According to the results of the Brand Endorser Report by Hansa Research,
Sachin Tendulkar has emerged as the number one sports celebrity according to Hansa Research’s 2022 Brand Endorser Report, followed by Virat Kohli and MS Dhoni in India.
Brand Endorser is a comprehensive report based on intensive research conducted in 36 Indian cities.
According to the Brand Endorser report, Sachin Tendulkar has surpassed some of the popular sports stars including Rohit Sharma, Hardik Pandya, Ravindra Jadeja, KL Rahul etc. Another interesting result shows that Sania Mirza is the only female athlete to top 10 List under sport category.
The celebrities are ranked according to the results of the Brand Endorser (BE) Score. They are tracked using various metrics such as likeability, social media influence, perception, marketing potential, recognition, etc. which make up their final BE score.
Here’s a quick snippet of other key findings across categories from the Brand Endorser report:
- Amitabh Bachchan topped the overall list as the country’s most recognized celebrity with a very high All India Rank.
- Sachin Tendulkar leads in the sports category ahead of MS Dhoni and Virat Kohli.
- Kapil Sharma is the most popular male TV star.
- Mouni Roy is the most popular female TV star.
- Bhuvan Bam tops the social media list alongside other major influencers.
- Allu Arjun and Samantha Prabhu are the most popular southern stars.
According to the syndicated study, Tendulkar is the most recognizable celebrity in the esports category with an 84% recognition rate. He is perceived as a popular, likeable, global figure, confident, ambitious, fit, trustworthy and relatable along with a huge following including a social media follower base.
Ashish Karnad, Executive Vice President, Hansa Research, said: “Our Brand Endorsers study is a holistic and comprehensive assessment of the value an endorser brings to a brand. The study helps marketers make informed decisions and improve total return (ROI) on celebrity engagements.”
He added: “Sachin Tendulkar is perceived as a humble star known for sincerity, loyalty and self-discipline. Brands recognize these qualities and recognize that the public will choose a product endorsed by an honest celebrity. This is one of the main reasons for Sachin Tendulkar to remain the most popular celebrity in the sports category for endorsements.”