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News Corp Australia today launched its new home for live community sports streaming across Australia, KommunityTV.
The company said KommunityTV is the evolution of News Corp Australia’s growing live sports streaming program, creating a dedicated channel for audiences to experience community and grassroots sports.
KommunityTV allows viewers to watch live games as well as replays, highlights and shows from desktop and mobile, delving deeper into each game with local storytelling that illuminates all angles from pre, during and post game coverage, and no sporting moment to miss friends, family and local community.
All subscribers to News Corp Australia’s state and regional mastheads have access to KommunityTV, giving them unprecedented access to the country’s most exciting homegrown talent.
KommunityTV taps into the core value of the company’s national sports network to support the growth of sport from the grassroots to the elite.
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It launches with a range of sports content starting this weekend. These include Australia’s premier junior basketball tournament by invitation, the National Junior Classic, as well as the Judo Australia National Championships, the Victorian Junior Football Championships and the Netball SA Country Championships.
The streaming service will feature News Corp Australia’s seasonal partnerships with the AFL NAB League, NRL Schoolboys Cup, Queensland School Sport Rugby League, Victorian Netball League, Southern Football League, Netball SA Premier League and SANFL Further expand the list of innovations Content will also be rolled out in the second half of 2022.
The launch of KommunityTV will be supported by a national multi-channel marketing campaign that will run across digital, print, radio and social channels.
News Corp Australia – News Sport Network chief executive Michael Wilkins said KommunityTV is the logical evolution of the company’s live sports streaming programming, which has grown from humble beginnings to a nationwide leader in recent years.
“We’ve seen more and more people turning to digital platforms to consume live sports,” Wilkins said. “We know that KommunityTV will be a crucial next step in this evolution of sports broadcasting.
“This is an opportunity for community sports organizations to increase their overall presence in the local and wider community, but also a chance to bring those communities closer together.
“It’s not just about the vision, it’s about the stories about our future sports stars that our sports network, the largest in Australia, will bring to life every week.
“We are proud to start KommunityTV and look forward to seeing the best young athletes across the country.”