National CineMedia expands its network with VIP cinemas and forms ten additional exhibition partnerships, including MJR and Cinergy Entertainment

New offers Get 800 screens and 16.5 million visitors per year

CENTENNIAL, Colorado, September 22, 2022–(BUSINESS WIRE)–National CineMedia (NCM), America’s largest movie network, connecting brands with a young, diverse movie audience, today announced the addition of VIP cinemas to its network. Headquartered in Lafayette, Indiana, VIP Cinemas is a family-owned network of seventeen theaters in eight states. From South Florida to Central Kansas, VIP recognizes the value of bringing the big screen to communities of all sizes.

NCM is also extending service agreements with another 10 exhibitors in the US, including Cinergy Entertainment, GQT Movies, MJR Digital Cinemas and United Entertainment Corp, securing its network more than 800 screens and approximately 16.5 million visitors per year for the long term.

“As a small cinema chain emerging from COVID-19, maximizing revenue and reducing workload through streamlined processes have become top priorities. NCM have proven they are the perfect strategic partner to achieve both of these goals,” said Jake McSparin of VIP Cinemas.

“It is a great pleasure to continue to provide these affiliates with premium pre-show entertainment and revenue,” said Jennifer Lupo, vice president of affiliate partnerships at NCM. “Since we reinvented ours noovie® To make pre-show more engaging and relevant to cinema audiences, we are proud of the support and trust of the exhibitor community. Together, our goal is to provide the best customer experience.”

“We are pleased to renew and continue our partnership with NCM. They have been a great partner of ours at MJR Theaters and their innovation and commitment to the theatrical experience has been exceptional. They have stepped up and stayed diligent during the pandemic and have come out on the other side with an even stronger and more creative approach to digital advertising that will benefit MJR and our guests. It is a pleasure to work with such a dedicated and talented group of people,” said Joel Kincaid, Vice President of Operations, MJR.

The fourth quarter of 2022 is home to several tentpole movie releases including Black Panther: Wakanda Forever, Avatar: The Way of Water and Black Adam– all blockbusters that will continue to drive NCM’s young and diverse audience to cinemas.

“We are very pleased to renew our partnership with NCM. We’ll continue to show NCM’s compelling pre-show, and we’ll be adding their latest content offerings to share with our guests. The cinema exhibition is back and the movies are as good as ever. This renewed partnership between Cinergy and NCM reflects historic continuity and a new future for the cinema industry,” said Rich Schwarte, CFO of Cinergy Entertainment.

The NCM reaches hundreds of millions of moviegoers every year® The network includes over 1,650 theaters with more than 20,600 screens across the US, including both regional and national exhibitors such as AMC, Regal and Cinemark. The NCM network of premium exhibitors gains access to noovie Content family including nooviverse, Perris Picks and The Noovie Trivia Show.

About NCM

National CineMedia (NCM) is America’s motion picture network. As the largest cinema advertising network in the United States, NCM connects brands with a young, diverse audience through the power of movies and pop culture. NCM’s noovie® Pre-Show is presented exclusively in 50 leading national and regional theater circuits, including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC. LON: CINE ). With over 20,600 screens in over 1,650 theaters in 195 designated market areas, NCM’s theatrical advertising network offers extensive reach and unparalleled audience retention® (all top 50). NCM Digital and Digital Out-of-Home (DOOH) goes beyond the big screen, expanding in-theater campaigns to online, mobile and location-based marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ: NCMI) owns a 47.4% interest in National CineMedia, LLC and is an executive director of National CineMedia, LLC. Visit www.ncm.com and www.noovie.com for more information.

Forward-Looking Statements

This press release contains various forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, which reflect management’s current expectations or beliefs, including with respect to expectations regarding the future status of blockbuster film viewing figures , consumer preferences and behavior, and the attractiveness of NCM’s advertising network. Forward-looking statements are subject to a number of important factors, risks, uncertainties and assumptions that could cause actual results to differ materially from those described in the forward-looking statements. Please see National CineMedia, Inc. (“NCM, Inc.”) filings with the Securities and Exchange Commission, including the “Risk Factor” section of NCM Inc.’s Annual Report on Form 10-K for the year ended December 30, 2021 and subsequent quarterly reports on Form 10-Q for additional information about risks and uncertainties that could cause actual results to differ materially. Investors are cautioned that reliance on these forward-looking statements involves risks and uncertainties. NCM undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.

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