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dr Dhaval Bhanusali and Rhode founder Hailey Bieber
Hailey Bieber’s new skincare line, Rhode, launched this week. The model and wife of pop sensation Justin Bieber presented five products (all under $30), most of which sold out within hours. Bieber’s celebrity status and 45 million Instagram followers clearly helped drive demand, but so did her in-house dermatologist — the “formulation king” — Dr. Dhaval Bhanusali.
Dhaval G. Bhanusali, Dr. B, for his patients, is a board-certified dermatologist in New York City. He’s also a millennial revolutionizing the $100 billion global skincare industry by bringing an innovative, high-tech twist to the traditional practice of dermatology while helping to formulate clean, effective, and affordable products for famous skincare lines like Bieber’s. He’s also a formulator behind Martha Stewart’s upcoming CBD-infused skincare brand, 86 Elm, which is set to launch in the coming months.
dr Dhaval Bhanusali collaborated with Martha Stewart to create her skincare line 86 Elm
“Dr. Dhaval is a very knowledgeable and approachable dermatologist,” says Stewart. “I’ve been working with him for more than 2 years to develop a very exceptional skin care regimen that incorporates CBD and other unique and effective ingredients.”
A large and growing global market
It’s no surprise that new players are always getting into the skin care game. The global skin care industry is on the rise; The industry is estimated to be worth over $200 billion by 2026. This growth is due in large part to the spending power of today’s younger consumers, who are increasingly prioritizing skincare. In fact, a recent survey found that 41% of Gen Z said skincare was their top beauty product.
And while Stewart and Bieber have different skincare goals, they do have one important thing in common. dr B. is a master formulator behind both lines.
Making customized prescription skincare affordable
Prior to working with Bieber and Stewart, Bhanusali had already made his mark in the traditional dermatology industry. His ethos of “aging is a privilege that should be celebrated” led him to create a platform that would allow him to scale his expertise into a thriving business while democratizing skincare by making it affordable for thousands of dermatologists and their patients , offering customized prescription skin care solutions.
Skin Medicinals enables physicians to customize affordable prescription skin care solutions for patients
Skin Medicinals is a platform that enables dermatologists across the country to customize prescription skincare formulations and offer them to patients, often at prices well below typical insurance co-payments. dr Bhanusali believes the platform is an important step in the fight against rising healthcare costs. It is estimated that Skin Medicinals has already saved the healthcare industry over $100 million.
dr Andrea Waldman, a dermatologist at New York’s Mount Sinai Hospital, agrees and uses the platform for her patients. “[Skin Medicinals] allows me to create something special for them, and most importantly at an affordable price.”
“We built a platform to enable the composition of ingredients that dermatologists are now using for everything from acne to psoriasis, warts, rosacea and even aging,” says Dr. B. The platform is now used by more than 8,800 doctors who have been prescribed preparations for more than 420,000 patients. This modern, digitized approach to old-school dermatology offers Millennials and Gen Z patients a branded experience with greater access to personalized prescription skincare at affordable prices.
The same approach is also used to save patients from the devastating effects and significant costs associated with hair loss. While not a life-threatening condition, hair loss is a leading cause of depression among the estimated 80 million men and women who suffer from it. dr B. developed the Hairstim platform to enable thousands of dermatologists to treat their patients with effective, personalized, higher strength formulations at lower prices than over-the-counter supplements, shampoos and medications.
It might be time Dr. B. To add to the list of well-known “skinfluencers” — standouts like Bieber and Stewart, along with Rihanna, Gwyneth, and J.Lo — who are influencing skincare buying among today’s consumers. Bhanusali uses his medical expertise, business acumen and technical background to save hundreds of thousands of patients significant amounts of money while providing them with customized skin care solutions.