eSports has become immensely popular in the world. Additionally, to support gamers, there are several gaming organizations like FaZe Clan, Cloud 9, Team Liquid, 100 Thieves and many more who are always looking for experienced gamers. Interestingly, many eSports organizations and streamers partner with multiple beverage companies to promote their product.
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One such beverage company is GFuel, which has faced many allegations and has lost its reputation in the community. GFUEL is a natural energy drink formula developed by Gamma Labs. Over the years GFuel has partnered with very popular content creators and eSports organizations such as PewDiePie, FaZe Clan, Moistcr1tikal, xQc and many more.
Recently, GFuel’s seven partners and talent managers were fired, reportedly as part of the company’s “restructuring.” However, according to recent reports, the employees were allegedly fired less than 24 hours after they complained about a derogatory insult by a manager at the company. Soon GFuel was met with a lot of hate from the community for his actions.
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Today G Fuel fired 7 of its partners/talent managers without warning. Employees were told it was a “restructuring” of the company
Although it comes a day after the allegation that a senior official at the company used a derogatory slur during a team-wide call. pic.twitter.com/qM3IXT6EHb
β Jake Lucky (@JakeSucky) June 16, 2022
In addition, many influencers and content creators have already announced their departure from the company. Read on to learn more about the GFuel allegations and influencers’ reactions to them.
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Influencers are revolting and breaking ties with the popular beverage company GFuel after the current allegation
The internal report on GFuel allegations is published by Jake Lucky. He reported on the current situation of seven workers on Twitter. He also reported that the man in question also referred to the members of the team as “lazy motherf**kers”. It is also said that several employees called HR after the call to complain about the situation.

However, they were all released within 24 hours of the initial complaint. The situation became a major highlight after GFuel began banning viewers asking about the situation on their Twitch chat. Naturally, after learning of the current situation, several influencers and content creators announced their departure from the popular beverage company.
Here are some of the most popular tweets in the community
π¨ANNOUNCEMENTπ¨
We have ended our partnership with GFUEL and are open to future collaborations with other brands.
Thank you for being the best affiliate manager a YouTuber could ask for @DrbluejaykayYou have done everything for me and all the partners you have managed.
β ModernWarzone (@ModernWarzone) June 16, 2022
We have just left our partnership with them and doubt we will be the last.
β ModernWarzone (@ModernWarzone) June 16, 2022
I’ve been with GFuel for a while now but have officially submitted my request for immediate release.
people > product
Sad day & hope those affected get back on their feet very quickly.
β Kurt Benkert (@KurtBenkert) June 16, 2022
Lmao, I’m telling you all how shitty GFUEL and its owners have been since I was one of their first partners in 2012. Garbage. Stop promoting it.
β TUCKER (@JERICHO) June 17, 2022
I will part with Gfuel.
Thank you to everyone who has supported me and used my code in my time with them.
β Triple_G (@Triple_Gz1) June 17, 2022
Thank you for saying that. I love GFuel’s product but this is unacceptable.
Supporting my family will be a lot harder if I leave, but a big change has to happen if I stay.@GFuelEnergy need to step up and take responsibility and get better. https://t.co/B9sLcoqXna
β Ace Trainer Liam (@AceTrainerLiam) June 17, 2022
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Aside from popular Fortnite content creator iFireMonkey, he also announced his departure from the company. He called, “Following the recent news of unfair dismissals of employees and my personal disagreement with the NFTs in which the company has been involved, I have decided to part with the brand.”
π Official split from GFUEL
After the recent news of unfair dismissals of employees and my personal disagreement with the NFTs in which the company was involved, I have decided to part with the brand.
β π Santa Ricky (@_FireMonkey) June 16, 2022
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What do you think of the current GFuel allegations? Let us know in the comments below.