Massive GFuel controversy prompts Twitch streamers to divest from energy drink brand

eSports has become immensely popular in the world. Additionally, to support gamers, there are several gaming organizations like FaZe Clan, Cloud 9, Team Liquid, 100 Thieves and many more who are always looking for experienced gamers. Interestingly, many eSports organizations and streamers partner with multiple beverage companies to promote their product.

One such beverage company is GFuel, which has faced many allegations and has lost its reputation in the community. GFUEL is a natural energy drink formula developed by Gamma Labs. Over the years GFuel has partnered with very popular content creators and eSports organizations such as PewDiePie, FaZe Clan, Moistcr1tikal, xQc and many more.

Recently, GFuel’s seven partners and talent managers were fired, reportedly as part of the company’s “restructuring.” However, according to recent reports, the employees were allegedly fired less than 24 hours after they complained about a derogatory insult by a manager at the company. Soon GFuel was met with a lot of hate from the community for his actions.

In addition, many influencers and content creators have already announced their departure from the company. Read on to learn more about the GFuel allegations and influencers’ reactions to them.

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Influencers are revolting and breaking ties with the popular beverage company GFuel after the current allegation

The internal report on GFuel allegations is published by Jake Lucky. He reported on the current situation of seven workers on Twitter. He also reported that the man in question also referred to the members of the team as “lazy motherf**kers”. It is also said that several employees called HR after the call to complain about the situation.

However, they were all released within 24 hours of the initial complaint. The situation became a major highlight after GFuel began banning viewers asking about the situation on their Twitch chat. Naturally, after learning of the current situation, several influencers and content creators announced their departure from the popular beverage company.

Here are some of the most popular tweets in the community

Aside from popular Fortnite content creator iFireMonkey, he also announced his departure from the company. He called, “Following the recent news of unfair dismissals of employees and my personal disagreement with the NFTs in which the company has been involved, I have decided to part with the brand.”

What do you think of the current GFuel allegations? Let us know in the comments below.