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Busch Beer said they have some “big news” to announce on Tuesday, and their not-so-subtle use of watermelon has given NASCAR fans a pretty good idea of what that news will be.
With 2014 champion Kevin Harvick set to retire after the 2023 NASCAR Cup Series season, Busch Light had two options. Either they would quit the sport altogether, or they would choose another driver (and possibly another team) to sponsor.
The decision to stay in the sport turned out to be quite easy to make.
Busch Beer’s Twitter account posted Monday night that they had “big news coming tomorrow,” adding a watermelon emoji and a video of a rolling watermelon.
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An announcement of this “big news” is expected later this morning, but NASCAR fans are pretty well aware of what it’s going to be.
Towards the start of the 2023 season, Trackhouse Racing Team’s Ross Chastain was tied as the most likely driver to gain Busch Light sponsorship following Harvick’s retirement for a number of reasons.
While some might have expected the announcement to come earlier in the season, Busch Beer’s message with the watermelon all but confirms their new deal with the #1 Chevy driver, also indicating a switch from Stewart. -Haas Racing at Trackhouse Racing Team. .
Busch Light’s full commitment to the team has yet to be revealed, such as whether he will be a full-time title sponsor and whether he will have anything to do with Trackhouse’s other full-time entry. Racing Team, the #99 Chevrolet of Daniel Suarez, or the #91 Chevrolet PROJECT91.
Chastain is currently in his second season with the Trackhouse Racing Team, which is in its third season of Cup Series competition. The Justin Marks and Pitbull-owned organization signed Chastain after the 2021 season, when they acquired the entire Chip Ganassi Racing Cup Series operation. Chastain had driven for Chip Ganassi in 2021.
In his first season with the team, the 30-year-old Alva, Fla. native picked up the first two wins of his career to qualify for the playoffs for the first time, and he turned that success in one Championship appearance 4 en route to finishing second in the standings. He added another win in 2023.
On the driver side, JR Motorsports Xfinity Series Josh Berry is set to replace Harvick at the wheel of the #4 Ford at Stewart-Haas Racing next year after an impressive run as a backup driver for Hendrick Motorsports more early this season, but they are still finalizing some things on the sponsor side.
- Published on 07/11/2023 at 11:45
- Last update on 07/11/2023 at 11:45 a.m.