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LG ELECTRONICS CANADA AND CELEBRITIES KEVIN WENDT PARTNERS TO SHOW CANADIANS HOW LG DELIVERS ‘INNOVATION FOR A BETTER LIFE’

“At LG, we’re known for technologies that deliver our ‘Life’s Good’ brand vision and for the years of research and development that go into those ‘wow’ features that continue to innovate for better lives – like a refrigerator that when lights you knock on the door and don’t let the cold air out,” he said Robin Powell, Vice President and Director of Marketing at LG Electronics Canada. “We are delighted to be working with Kevin who has developed a real connection with his audience. Through this partnership, we plan to share our story of how innovation through technology is making life good for everyone.”

Most Canadians know Kevin as a fan favorite from Bachelor in Paradise. However, he is also a firefighter, father and content creator. He gives fans a glimpse into his life as a husband-to-be and new dad, taking them with him as he navigates his day-to-day life. When it comes to technology, he is an avid researcher and relies on reviews to guide decisions he makes for himself and his family. He wants to take the guesswork out of his followers by making a connection between advances in technology and people’s everyday needs.

“As a firefighter, I rely on the life-saving equipment that is given to me on the job,” he said Kevin Wendt. “While most Canadians don’t save lives on a day-to-day basis, I understand the importance of having products and technology in the home that you can rely on. I wanted to work with LG because I see the quality of their products and the commitment they bring to their customers by offering innovations that increase convenience to make their lives better every day.”

Over the coming months, Kevin will work closely with LG Canada to demonstrate how the significant investments the company is making globally to listen to its customers alongside research and development (R&D) are impacting the products we have in our homes today .

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country. LG is not only a leading manufacturer of consumer electronics, but also develops innovations in the fields of robotics, automobiles and healthcare through the LG Science Park Seoul, South Korea. LG Sciencepark is the research and development center of LG Group, the parent company of LG Electronics, and has brought together the most creative minds in LG Group and around the world. Investments like this take place here Canada also. The LG AI Lab im University of Toronto was founded to support AI research aimed at improving the functionality of LG products.

From LG’s Air Science Research Center to a new line of service robots helping in the age of social distancing, these are just a few examples of the work LG Electronics is doing around the world to create innovations that transform consumers’ lives be better. The new partnership between LG Electronics Canada and Kevin will highlight LG technology innovations from the LG Science Park to the LG product in Canadian homes.

About LG Electronics Canada Inc.

LG Electronics Canada Inc. is the Canadian subsidiary of LG Electronics Inc., a US company $56 billion global innovator in technology and consumer electronics headquartered in Seoul, South Korea. LG Electronics Canada, with offices in Toronto and Vancouver, consists of four business units – Home Appliance, Home Entertainment, Business Solutions and Air Solutions. LG Electronics Canada focuses on providing award-winning products known for combining style and technology. These innovative products include televisions, audio and portable devices, home appliances, home and commercial air solutions, computer monitors and laptops, and industry-leading OLED and LED digital display solutions. Visit lg.ca for more information.

SOURCE LG Electronics Canada

For more information: LG Electronics Canada, Inc., Shari Balga, +1 647-261-3603, [email protected]; LG-One, on behalf of LG Electronics Canada, Amrinder Marwah, +1.437.332.2609, [email protected]

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