New Delhi [India]July 7 (ANI/ATK): The power of celebrity is an undeniable fact in media advertising.
Since the invention of modern media, celebrities have been used to endorse products. From black and white television advertisements for cigarettes in the 1950s featuring celebrities of the era to today’s Instagram models promoting makeup products and dietary supplements, the ability of celebrities to make or destroy a product has always been proven again.
This has remained so in the cryptocurrency age, where confirmations from the right people can skyrocket a token’s value. But how can celebrities influence cryptocurrencies? And why do new tokens like Big Eyes (BIG) want to work with them?
Elon Musk and the power of pop culture
Tesla CEO and billionaire businessman Elon Musk has been a darling of the crypto community for years, having released his first tweets on the subject in 2014.
In 2019, Elon Musk’s ability to influence the crypto sphere became undeniable as his tweets related to Dogecoin (DOGE) caused a massive spike in the value of the tokens. In today’s crypto ecosystem, Dogecoin (DOGE) is one of the most successful today – a position arguable that the token might not have attained without Musk’s support.
It’s the incredible explosion in value of Shiba Inu (SHIB) that can also be attributed to Musk, thanks to tweets that didn’t even specifically refer to the token.
Tweeting about his new pup, a Shiba Inu, immediately made connections with the Dogecoin (DOGE) alternative Shiba Inu (SHIB), which in turn led to community hype surrounding the token, followed by the token migrating at an unimaginable rate took off.
The mere fact that Elon Musk was able to propel Shiba Inu (SHIB) to a position in the Top 20 Coin Market Cap purely by association is undeniable proof of his power over the crypto ecosystem.
Elon Musk is able to wield such power because he understands crypto users. They’re the ones born into the generation of the internet who effortlessly understand meme culture and that where memes go, there’s traffic. And in crypto, that traffic means money.
legitimacy through fame
While Elon Musk has always been known for being an eccentric individual who keeps a close eye on technology trends, the same can rarely be said of sports stars, much less Cristiano Ronaldo. Therefore, it came as a shock to many when it was announced that he would be entering into a multi-year NFT partnership with Binance (BNB).
Binance (BNB) is one of the most successful blockchains in the market and is home to an exchange, an NFT marketplace and a project launchpad, among other things. It is also known for frequently sponsoring events and, more recently, getting involved in the sports world.
By promoting Cristiano Ronaldo to their NFT space, Binance (BNB) is legitimizing crypto for those who might otherwise be uninterested or opposed to the idea of ββit. The fact that a celebrity, whose partnerships are typically related to health and fitness, has joined Binance (BNB) demystifies crypto as something strictly for tech and financial users and, in turn, draws new users into the space.
It’s simple, yet incredibly efficient, proving the importance of Binance (BNB) in crypto’s efforts to become as viable in today’s economy as fiat currently is.
Big Eyes (BIG), celebrity and the importance of charity
The power of celebrities in the crypto space is clear. Not only can you legitimize a project, but you can also promote it to a new audience and encourage more individuals to try crypto and invest in some of the projects in the market.
With new attention, a token can grow massively, allowing every aspect of the project to expand. That’s the brainchild of Big Eyes (BIG), with the intention of collaborating with celebrities to do one thing for a specific purpose: promoting his charity.
Big Eyes (BIG), a burgeoning cat-themed meme token, has made its charity drive clear. A favorite food of cats is fish, so the narrative assumes there is a drive to protect fish and the oceans they live in. Because of this, 5 percent of all BIG tokens are stored in a charity wallet to be donated to charities in the future.
Celebrities often get involved in charitable causes, with these interactions often resulting in increased awareness and donations to the cause. This would also be the case for charities from the world of crypto, and so by including a celebrity, Big Eyes (BIG) has a great opportunity to increase the value of their token, affecting both the value of their charity donation and the Value of tokens impacts economy overall.
It’s a proposal that could have massive success and generate a donation to marine protected area charities that could have a huge positive impact. With the increasing threats to bluefin tuna, shark populations declining by millions each year and an estimated 25 percent of all fish digesting microplastics, now is the time to act.
This makes Big Eyes (BIG)’s plans for celebrity engagement particularly important and a sign worth watching as their charity efforts continue.
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Learn more about Big Eyes (BIG) at:
Website: https://bigeyes.space/
Telegram: https://t.me/BIGEYESOFFICIAL
Twitter: https://twitter.com/BigEyesCoin
Instagram: https://www.instagram.com/BigEyesCoin/
Check out another article here:
Battle of the meme coins! A Look at Dogecoin (DOGE) and Big Eyes (BIG)
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