The relationship between Google and Samsung has improved greatly in recent years, with the latter often popping up at the former’s keynotes while there have been joint ad campaigns. The latest highlights highlight a range of Google services running on Samsung hardware.
update 14.07: Google and Samsung’s #MakeItEpic campaign continues today with a new ad highlighting the same things: Samsung phones, Hum to Search in the Google app, YouTube, Casting to a TV, and Assistant on the Galaxy Watch 4. They’re clearly trying to use an element of nostalgia.
update 7/7: Google posted the 30-second ad on Instagram (via Android’s account) today. The song that will be hummed and cast is “Everybody (Backstreet’s Back)” by the Backstreet Boys.
Original 7/3: It starts with someone at a dinner party using the Google app’s Hum-to-Search feature to find a song that springs to mind. Once identified by Google search, it will be sent to a nearby Samsung TV. After more examples and the slogan “Make it epic”, the video ends with the identification of the Galaxy S22 Ultra and the Galaxy Watch 4 with Google Assistant.
Aside from online, we saw this Google Samsung ad in front of a movie in a cinema. Many of the integrations are fairly obvious, but the promo for Hum to Search and the fairly new Google Assistant on the Galaxy Watch 4 help raise awareness.
There is now a website to accompany this campaign: samsung.withgoogle.com.
focus and fun. Do everything with Google.
Share moments together, seamlessly connect your devices and discover more of what you love with the Samsung Galaxy S22 Ultra and Galaxy Z Fold3 5G.
Alongside an S22 Ultra, the Galaxy Z Fold 3 gets key billing. Three tent poles are highlighted:
- Share fun moments together – YouTube preview in Google Messages and Duo live sharing
- Dive into what matters most – Google Photos Portrait Blur
- Amazing alone. better together – “Receive a text message on your mobile phone. Respond on your Galaxy Watch4.” & “Seamlessly switch from phone to tablet.”
Google is also promoting Google Lens on the S22 Ultra and Work Profile with the Fold 3.
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