Frndly TV lives up to its name (minus the vowels) by introducing three new upgrades to its user experience, all three of which have been requested by the streamer’s users. The platform is a low-cost live TV streaming service that focuses on positive, family-friendly content. While it doesn’t carry any sports, news, or local channels, Frndly TV offers a variety of general entertainment options, both live and on-demand, across a range of genres including classic TV, romance, and education.
The first of the three updates now live in the updated Frndly TV app is the ability for users to choose how they want to view the channel guide, either via the traditional layout or with channels sorted alphabetically. Next, Frndly TV has made it easier to discover content on the service, whether a show or movie is broadcast live on a channel or available via video-on-demand. Finally, the service has improved its “timeline” to give users a more accurate indication of how far along they are in a program.
“We’re always striving to make our customer experience more enjoyable, and each of these elements has been requested by our subscribers,” said Joey Monjure, vice president of product and customer experience at Frndly TV. “Our customers are very engaged with Frndly TV and we receive hundreds of inquiries and suggestions every month. We are very excited to be able to roll out these three elements immediately and look forward to delivering more requested features to our customers in the future.”
Frndly TV said the program guide, arranged alphabetically by channel name, was the most frequently requested update by the service’s customers. Subscribers can now either keep the channels listed in the default order or view them in alphabetical order, making it easier to find their favorite channels and content.
One of the key factors in the success or failure of any streaming service is their content discovery options. Frndly TV has made efforts to simplify the process for users by introducing user-friendly tabs at the top of the menu that break down the channel guide, movies, TV shows and content recorded via DVR. Now subscribers can quickly and easily browse shows and movies available live on linear channels or via VOD, depending on what they’re in the mood for.
The latest upgrade, Frndly TV’s more accurate timeline, addresses a pain point for many customers. Viewers who pause a show now have a better understanding of where they are in the runtime and how many minutes are left, whether they’re returning to a show a few seconds later or in a few days.
After the first quarter of the year, Frndly TV reported a 63% increase in viewing time on its service. The Skinny Bundle streamer also saw a 15% increase in hours watched per subscriber year over year.
While the streamer didn’t report its total number of subscribers after the first quarter, previous reports suggested that Frndly TV had over 500,000 customers after the fourth quarter of 2021, which was a relatively impressive base for a company with only about 40 employees.
The growth of Frndly TV is also due to the drive to add more channels. The company rolled out 17 extensions in 2021, including Hallmark Channel and CuriosityStream. Another six channels, mostly focused on nostalgic television series, were also introduced this year, including Heroes & Icons and Story Television.