Fred Segal has landed in New York.
The LA-based celebrity favorite specialty store has opened a 1,600 square foot pop-up store at 252 Lafayette Street in the heart of Manhattan’s SoHo neighborhood.
Fred Segal’s NYC pop-up marks the retailer’s first standalone imprint for its freshly launched house brand collection, Neighborhoods. Built on a foundation of legacy, inclusivity and love, the retailer said Neighborhoods is inspired by the “unique tapestry” of vibrant communities and different cultures.
Developed by designer Alfredo Settimio with ultra-soft fabrics, the line offers a deliberately oversized fit to celebrate body diversity and gender-neutral. Settimio has taken over the Fred Segal logo revamping the iconic stamp for a fresh approach while maintaining the brand’s heritage.
“We believe New York and Los Angeles share a similar mindset in seeking comfort, quality and an elevated experience with the brands they buy,” said Jeff Lotman, CEO of Fred Segal and Global Icons, in a press release. “That’s why New York felt like a natural home for this collection, we share the same shopping philosophies.”
The Fred Segal Neighborhoods pop-up is set to take place over the holiday season and will serve as the first foray into a broader strategic expansion with retail partnerships and additional house brand doors next year.
“We are thrilled to open a limited-time pop-up this holiday season showcasing our most anticipated projects, including our first true private label collection and our new FOUND by Fred Segal vintage program,” added Lotman. “Our biggest sales outside of the LA area have always been NYC and it took us a long time to get started on the East Coast.”
The retailer launched FOUND by Fred Segal in 2021 as a “curated insider offering” of hand-selected vintage and upcycled outerwear, knitwear, footwear and accessories for men and women.
Focusing on ’60s and ’70s styles, with additional finds from the ’80s and ’90s, FOUND sources handcrafted vintage, vetted for authenticity, from “just right” American denim to refurbished Rolexes and assorted season of suede and leather.
This isn’t the first time Fred Segal has made an appearance on the East Coast. In August 2021, Fred Segal opened a limited-time pop-up inside Isaac Boot’s Torch’d Shoppe in Wainscott, NY, in the Hamptons.
Lotman’s Global Icons acquired Fred Segal in 2019 and revitalized the iconic retailer, which has been in business since 1961. In addition to its 21,000 square foot flagship store on Sunset Boulevard in Los Angeles, Fred Segal also has stores in Malibu, LAX airport and Studio City in California, as well as Las Vegas and Seoul, South Korea.