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EXCLUSIVE: Comcast NBCUniversal and FaceForward Productions announced their partnership for upcoming documentaries The Black Beauty Effect, releasing exclusively on Xfinity’s Black Experience channel this fall. From Creator and Executive Producer Andrea Lewis (Degrassi: The next generation), Emmy-nominated CJ Faison (Giants & June Bugs), Comcast’s Jackie Aina, Kahlana Barfield Brown and Keesha Boyd, the docuseries will closely examine past and present social change in the beauty industry through the lens of the successful black women who have led the prosecution.
The Black Beauty Effect is a three-part documentary series that captures the current evolution, revolution and disruption in the beauty industry. Black beauty influencers, celebrities and entrepreneurs have inherited the torch passed down by their pioneering predecessors. Each hour-long episode examines a different aspect of beauty – hair, skin and makeup – through the lenses of some of the beauty industry’s most iconic game changers. The Black Beauty Effect pushes back the gorgeous glow we see in advertising to tell the ugly truths that have plagued the beauty industry for far too long.
“The Black Beauty Effect is one of my dream projects,” said series creator Andrea Lewis. “As someone who grew up in the television and film industry, I’ve sat in more makeup chairs than I can count, and I’ve experienced the good, the bad, and the ugly of what it’s like to be a black woman Being a woman and finding your way in the beauty space. I’ve always wanted to write a story that captures the fullness of our influence in the beauty industry, from the celebrity makeup artists, the black beauty editors, and the myriad beauty content creators. You all helped to shed light on our impact. Comcast Xfinity has been amazing and we could not have asked for a better partner who not only believes in our story but also fully supports black filmmakers.”
“We are thrilled to be collaborating with creator Andrea Lewis and FaceForward Productions to bring the exclusive premiere of The Black Beauty Effect to the Black Experience on the Xfinity channel, furthering our company-wide mission to invest in authentic Black stories and amplify voices that deserve to be heard,” said Keesha Boyd, Executive Director, Multicultural Video & Entertainment, Xfinity Consumer Services and executive producer of The Black Beauty Effect. “Through this partnership, we hope to highlight and celebrate the black community’s contributions to the beauty industry, while also shedding light on the stories of the women who have been pushing for needed change.”
The Black Beauty Effect is directed by Kwanza Nicole Gooden and produced by FaceForward Productions. The series was created by Andrea Lewis, who is executive producing along with CJ Faison, Jackie Aina and Kahlana Barfield Brown. Emmy-nominated Takara Joseph and Summer Griffiths will serve as producers, with showrunner Andrena Hale.
“The FaceForward Productions team immediately jumped at the opportunity to executive produce and bring The Black Beauty Effect series to life to further elevate and amplify the grandeur and ingenuity of Black women. This series sets the stage for a global cultural movement that celebrates the contributions of Black women and their deep-seated influence in the beauty industry. In keeping with our company’s mission to capture the shared human experience through a forward-looking, culturally nuanced lens, we knew working with Andrea Lewis and Comcast would offer the perfect partnership,” said CJ Faison, Founder/CEO of FaceForward Productions.
Participants include:
Beauty Influencers and EPs Jackie Aina and Kahlana Barfield Brown Former Editor-in-Chief of ESSENCE Mikki Taylor, Influencer and Co-Founder of Melanin Hair Care Whitney White, Executive Vice President and COO of North America Beauty and Personal Care at Unilever Esi Eggleston Bracey , NY Times Bestselling Author, Journalist and second youngest editor in Condé Nast history Elaine Welteroth, CEO of Sundial Brands Cara Sabin, Beauty Director of Cosmo Julee Wilson, Sr. Beauty Editor of InStyle Kayla Graves, Beauty Director of InStyle Maya Allen, actress, singer, author and activist Amber Riley, Editor-in-Chief of Allure Jessica Cruel, Digital Hair Editor for Allure Jihan Forbes, Creative Marketing Manager at Instagram Brooke DeVard Ozaydinli, makeup artist, author and the first black spokeswoman and ambassador for Revlon and Covergirl Sam Fine, VP of Marketing at Thrive Causemetics Tiffani Carter, famous hairstylist, beauty sex pertin and entrepreneur Kim Kimble, visionary hairstylist Ursula Stephen, celebrity hairstylist Chuck Amos, influencer Shalom Blac, beauty vlogger and activist Nyma Tang, beauty influencer Ellarie, model, influencer and entrepreneur Choyce Brown, drag queen and comedian Bob The Drag Queen , Founder of The Lip Bar Melissa Butler, Co-Founder of Topicals Olamide Olowe, Founder of Marsha’s Makeovers and MUA Marsha Page, VP of Marketing at Ulta Beauty Karla Davis, CEO and Founder of Ami Colé Diarrha N’Diaye, CEO and Co-Founder of Mented Cosmetics KJ Miller, Creative Director of L’Oreal Sir John, Director of Face & Multicultural Beauty at L’Oreal Balanda Atis, CEO of Black Opal Cosmetics Desiree Rogers, Founder of Carol’s Daughter Lisa Price, Owner of Aglow Dermatology Dr. Dina Strachan, Professor in the Department of American Studies at California State University, Fullerton Kristin Rowe, Associate Professor of Sociology Sabrina Strings PH.D., Award-winning Dermatologist and AAD Fellow Dr. Jeanine Downie and more.