As the Nigerian music industry joined the rest of the world to mark this year’s International Women’s Day with the theme of Embrace Equity, Africa’s leading music streaming and download platform Boomplay exemplified this by celebrating its rich ensemble of female achievers who are making the fee for pioneering achievements in the industry.
For decades, women have made significant contributions and developed diverse musical genres; Their influence and impact inside and outside of the music industry should not be underestimated. However, the industry is already notorious for its gender inequality, with female musicians, producers and label executives remaining underrepresented while the gender pay gap widens.
Unwavering in its awareness of women’s inclusion and equality, the platform strives to enable a more inclusive music industry that supports and encourages the work of women, gives female artists enough attention and celebrates their achievements.
With a diverse music catalog of 95 million songs from across the continent and beyond, and as a key player in the music ecosystem, Boomplay amplifies its message for gender equality by embracing a gender-balanced workforce of women led at various managerial and other levels boasts .
The role of women in music has evolved significantly over the years, from being mainly a marginalized role to being a powerful force in its own right. At the forefront of a growing list of monumental achievements recorded on the scene, artists such as Simi, Mercy Chinwo and Ayra Starr achieved streaming milestones on the site, featuring in the platform’s widely revered 2022 Recap as Best Female Streamers.
Artist sponsorship in particular is one of the many offerings that provide artists with a range of resources and initiatives to promote their music and the tools needed to succeed. With dedicated playlists and channels that promote the work of female artists and give them more visibility and exposure; This has helped level the playing field by allowing them to reach new audiences, gain recognition for their work and create opportunities for success.
Emerging female producers like Dunnie have also been recruited to facilitate several collaborations, including partnering with content creation platform Splice to bring music producers into the spotlight.
Boomplay has teamed up with Tiwa Savage to perform an acclaimed performance at an iconic Lagos bus park to support their music campaign.
In 2022, the brand also collaborated with Onos Ariyo for their New Dimension concert in Lagos. Fostering collaboration and networking clearly helps create a more inclusive and diverse music industry where all artists, regardless of gender, can thrive within the ecosystem.
Director of Artiste and Media Relations, Boomplay, Tosin Sorinola, announced that they are committed to amplifying women’s voices across the continent, adding that there are plans to unveil other initiatives aimed at empowering women to develop, promote and celebrate in the industry, front and back the scenes.