Just in time for the NCAA® March madness®, Aflac Expands Alac Duck vs. Gap Goat Campaign With Two New Spots Featuring Legendary College Basketball Coaches; introduces “Dawn’s List,” a series of promotions focused on filling gaps in women’s basketball
COLUMBUS, Ga., March 3, 2023 /PRNewswire/ — Aflac Incorporated, a leading provider of supplemental health insurance in the United States, is hiring Legendary Coach Dawn Staley, Hall of Famer, current NCAA® University of South Carolina women’s basketball champion and head basketball coach, and Mike Krzyzewski, NCAA multiple times® Champion-winner, former Duke University head basketball coach, added to their list of GOATs for Aflacs March Madness 2023® Campaign. The trainers will play translators for the beloved Aflac duck and her nemesis Gap Goat, as the two icons remind fans that Aflac helps with expenses that health insurance doesn’t cover.
Aflac created the “Dawn’s List,” a list aimed at addressing some of the equity issues in women’s collegiate basketball.
Building on the brand’s college football commercials with fellow GOATs, Deion “Coach Prime” Sanders and Coach Nick Saban, “The Aflac Duck vs. Gap Goat” March Madness® The campaign continues to show fans how Aflac can help hard-working Americans cover unexpected medical bills. From bird watching to lounging by the pool, Coach Staley and Coach K find themselves translating for the Gap Goat, who roars “gaaaaappp” when he unexpectedly arrives with a doctor’s bill. The campaign will be seen by college basketball fans across television, social media and digital channels.
“Medical debt is a real problem that affects too many Americans, which is why I’m joining forces with Aflac and Coach Staley on this new campaign to educate fans about the importance of being better prepared for the unexpected,” Krzyzewski said . “Standing alongside Coach Staley in Aflac’s March Madness® With the campaign, we are bringing the gap in healthcare to the attention of a very engaged and enthusiastic audience.”
In addition to the campaign’s television spots, local fans at the Women’s Final Four in Dallas, Texas will have the opportunity to get involved with the campaign through an on-site activation in Tourney Town. The Help beat the Gap experience is open to fans March 30 through April 2 at the Kay Bailey Hutchison Convention Center. Contestants can take part in an obstacle course that’s all about dribble, passing, and shooting through life’s obstacles. The unique experience brings to life the obstacles many Americans face when recovering from an unexpected medical incident and reinforces how Aflac can help fill gaps that traditional health insurance fails to cover.
“At Aflac, we work with great people who are leaders in their respective careers, because Aflac itself is also a leader in our industry. Both of these coaches share our values and goals so adding Coach Staley and Coach K to our roster will help raise awareness of how we are helping to bridge the gap for our clients and community,” Garth said Knutson, Aflac’s chief marketing officer, “Our work with Coach Staley builds on the commitment we made in December to reallocate and increase funding to showcase the amazing talent at the women’s tournament. It’s our goal to bridge that gap for women athletes and increase impact for players and fans.”
As part of his new campaign, Aflac has created the “Dawn’s List,” a list aimed at addressing some of the equity issues in women’s college basketball. Dawn’s List was created by Aflac in partnership with the Women’s Basketball Coaches Association (WBCA) and Coach Staley.
Addresses from Dawn’s List:
- venture capital: The recognition of players and coaches in women’s tournaments needs to be further improved. As NCAA® Corporate partner Aflac plans to raise awareness of outstanding coaching and player achievements.
- fan experience: College basketball fans deserve an exciting and vibrant tournament atmosphere. Aflac works to improve the fan experience in women’s basketball.
- commitment to the community: Aflac, Coach Staley and the WBCA are passionate about helping young women become role models and pillars in their communities. As such, they work together to create more opportunities for community engagement.
“The gaps identified for ‘Dawn’s List’ represent real issues that women athletes face every day and that go beyond the basketball court,” said Coach Staley. “I’m proud to work with Aflac, a company that has a longstanding commitment to those facing healthcare inequities as we work together to close these gaps for women athletes.”
Based on the categories identified by Dawn’s List, Aflac commits to a number of actions to further close gaps. to address capital investment, Aflac will help raise awareness for the next generation of assistant coaches by sponsoring the WBCA and the Assistant Coach of the Year awards across all six member divisions of the association. While these awards and honors exist for female assistant coaches, there is often little fanfare for the achievements of these emerging leaders. The awards will be presented during the inaugural session of the 2023 WBCA Convention, being held in conjunction with the NCAA® Women’s Final Four in Dallas. This is in addition to Aflac’s previously announced commitment to reallocate on-site activation and advertising budgets to focus specifically on the women’s tournament, including the introduction of a unique on-site tournament fan experience as part of Tourney Town at the Women’s Final Four in Dallas. Finally to the address commitment to the communityAflac will deliver alongside Coach Staley My Special Aflac Ducks® to a children’s hospital to support pediatric cancer and sickle cell patients.
In addition to Dawn’s off-court list, Aflac is helping fans fill gaps by renewing its Community CareGrants and Individual CareGrants programs, in which the company is giving away $1 million in funding in 2023 that can help improve the medical Closing the debt gap for vulnerable communities and individuals.
ABOUT AFLAC INCORPORATED
Aflac Incorporated (NYSE:AFL) is a Fortune 500 company that, through its subsidiaries in Japan and the United States, helps protect more than 50 million people and provides fast cash payouts when policyholders get sick or injured. For more than 67 years, Aflac Incorporated’s subsidiary insurance policies have offered policyholders the opportunity to focus on recovery rather than financial burdens. Aflac is the leading provider of supplementary health insurance in the USA.1 Aflac Life Insurance Japan is the leading provider of cancer and health insurance policies in Japan, covering 1 in 4 households. In 2021, the company became a signatory to the Principles for Responsible Investment (PRI). In 2022, Ethisphere included the company in the Dow Jones Sustainability North America Index as one of the world’s most ethical companies for the 16th consecutive year, in Fortune’s World’s Most Admired Companies for the 22nd year, and in Bloomberg’s Gender-Equality Index for the fourth year as a result. To find out how to get help for expenses not covered by health insurance, meet us at aflac.com or aflac.com/espanol. Investors can learn more about Aflac Incorporated and its commitment to ESG and social responsibility at investors.aflac.com under “Sustainability.”
Media contact: Amy Persons, [email protected]
Analyst and investor contact: David A. Young, 706-596-3264, 800-235-2667 or [email protected]
1 LIMRA 2021 U.S. Comprehensive Supplemental Health Insurance Market Report
THE AFLAC CAREGRANTS CONTEST: NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. PURCHASING WILL NOT INCREASE CHANCES OF WINNING. Open to legal residents of the 50 US/DC, 18 years and older (19+ in AL and NE, 21+ in MS) who are not insured under a policy issued or administered by Aflac , Inc. or its subsidiaries or affiliates (collectively, “Aflac”), and who have incurred medical debt prior to the date set forth in the relevant Schedule. Void where prohibited. Each Contest will begin and end on the time and date set out in the relevant Schedule (the “Contest Period”). Total ARV of all prizes: $200,000. Subject to the full Official Rules for the Individual CareGrant Contest, available here. Sponsor: American Family Life Assurance Company of Columbus (Aflac), 1932 Wynnton Rd., Columbus, GA 31999.
Aflac | Aflac New York | WWHQ | 1932 Wynnton Street | Columbus, GA 31999
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